Opening Ceremony turns 30!

This article appeared in In Style, published in September, 2012. Interview by Grace Lee.

Kristen Wiig, a huge fan of the lust-worthy label that everyone adores, joins the celebration.

Only a decade after it’s humble beginnings on Howard Street in New York’s Soho neighborhood, the influential, fashion-forward boutique Opening Ceremony now has outposts in L.A. and Tokyo (and eight-level department store, no less), its own private label and a legion of celebrity fans. To get the birthday party started, owners Humberto Leon and Carol Lim enlisted friend and loyal customer Kristen Wiig to don one of their top fall looks. “She’s a comedy icon and a true original,” says Leon of their unofficial style ambassador, whom they met four years ago through mutual pal Jason Schwartzman. “In addition to being funny, Kristen’s smart and gorgeous – the exact combo we strive for in our designs at Opening Ceremony.” Here, Wiig returns the compliments.

What recent finds have you come across at Opening Ceremony? It’s all so unique. Each piece feels like my personal, one-of-a-kind treasure. I just bought a striking peacock-shaped Pamela Love ring that I wear every day. I also love my sweater from one of the collaborations with Chloë Sevigny – it’s black cotton-cashmere with leather ruffles on the sleeves.

How has the store made a mark on your style over the years? We each strive to have an individual look, and the clothes I get from Opening Ceremony really allow me to express myself. They’re just so different from what other stores carry. Plus, it’s my absolute go-to place for great skinny and high-waist pants.

What’s your fashion motto? [Laughs] My motto is “Don’t ever have a motto!”